Sales & Marketing Manager
PALINDA WINES PTY LTD Perth WA
Key points we found
- Develop and implement sales and marketing strategies to increase revenue across various channels.
- Lead and manage the sales and marketing team, setting performance targets and conducting reviews.
- Oversee brand positioning, marketing campaigns, and maintain relationships with distributors and partners.
Your duties and responsibilities are as follows:
- Develop and implement the sales & marketing strategies to Palinda’s brand and increase revenue across cellar door, wholesale, hospitality, retail and online sales channels.
- Analyse wine market trends, consumer demand, competitor activity and pricing structures to identity new business opportunities and guide strategic decision-making
- Lead, manage and supervise the sales and marketing team in setting performance target, KPIs and conducting regular performance reviews.
- Oversee brand positioning and marketing campaigns including digital marketing, social media, promotional events, wine tastings and participation in industry exhibitions and trade shows.
- Establish and maintain strong relationships with distributors, wine wholesalers, retailers and hospitality partners to expand market reach and networking.
- Plan and manage marketing campaigns, promotions, digital marketing initiatives and brand communications to increase sales.
- Prepare and manage marketing budget by monitoring expenditure and ensure effective allocation of resources.
- Coordinate with senior management to align sales forecasts with production volumes and inventory planning.
- Oversee pricing strategies, contract negotiations and major sales agreements
- Prepare management reports, sales forecasts and performance analyses for directors and senior stakeholders
- Ensure all activities comply with Australian liquor licensing laws, advertising regulations and responsible alcohol marketing standards.
- Represent Palinda Wines at wine industry events, trade tastings and networking forums to promote the company’s products and strengthen industry relationships.
The job will be full-time (9am-5pm).
Successful applicants must have:
·Minimum Bachelor or Diploma of Business or business-related studies
·At least 3 years’ experience work experience or work in a similar role
·Strong leadership and team management skills
·Strong written and verbal communication skills in English and Mandarin
·Ability to build and maintain long-term commercial relationships
·Excellent analytical, reporting and budgeting capabilities.
If you are interested in this job, please email your resume to *******************
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