Marketing Specialist

Position Title: Marketing Specialist

Office Location: West End, Queensland 4101, Brisbane

Work Type: Full-time (38 hours per week - $95,000 per year + superannuation)

At WIP Group, we are a trusted partner dedicated to delivering solutions that truly matter. With over a decade of experience, our team pairs expertise with collaboration to deliver results that fuel our partners' growth.

From designing innovative income protection plans to streamlining claims management and crafting impactful marketing strategies, our commitment is unwavering: to empower our partners and deliver outcomes that make a tangible difference.

What sets us apart is our ability to adapt to the evolving needs of a diverse range of partners. Driven by a team that blends knowledge with passion, we recognise that no two partnerships are alike. That’s why we offer more than insurance - we provide peace of mind, strategic growth, and enduring partnerships that fuel success.

You’ll be joining a team that values:

1. Empathy and genuine care for claimants
2. Transparency and open communication
3. A One Team mindset (supportive, positive, and outcomes-focused)

PURPOSE OF THE JOB

The Social Media Specialist leads and coordinates WIP Group’s digital marketing efforts across social media and online platforms, supporting business development and brand engagement through high-quality content and strategic campaign strategies. This role leverages performance insights to continuously optimise marketing activity, contributes to employer branding and promotional initiatives, and supports team capability through mentoring and collaboration with internal teams and external partners.

PRIMARY DUTIES & RESPONSIBILITIES

1. Develop and implement social media strategies aligned to business objectives and brand growth.
2. Create engaging content across Facebook, Instagram, LinkedIn, EDMs, presentations, and digital campaigns that focus on income protection, financial wellbeing, and worker-focused messaging.
3. Manage day-to-day social media activity, including content planning, scheduling, publishing, and community engagement.
4. Design and produce marketing and brand assets such as presentations, templates, flyers, booklets, and branded materials.
5. Source, coordinate, and manage branded merchandise to align with brand standards and support promotional and stakeholder engagement activities.
6. Ensure brand consistency across all platforms, campaigns, and communications.
7. Collaborate with internal teams, unions, and stakeholders to support campaigns, partnership events, and provide marketing support to the Growth team.
8. Monitor performance metrics, engagement, and audience growth, providing insights and recommendations for improvement.
9. Support employer branding, storytelling, and promotional initiatives.
10. Supervise and mentor junior staff and interns, contributing to team development.
11. Stay up to date with social media trends and digital opportunities to drive continuous improvement.
12. Market research and consumer analysis.
13. Support ad hoc partnership/stakeholder management projects.

KEY SKILLS & ATTRIBUTES

1. Advanced content creation skills across social media platforms.
2. Advanced proficiency in Canva for social media content, presentations, and marketing assets.
3. Advanced knowledge of Adobe Photoshop and Adobe Illustrator for image editing, branding, and visual design.
4. Ability to create engaging visual and video content optimised for social media platforms.
5. Good communication skills and confidence engaging with people at events, and for interviews or testimonials.
6. Organised and reliable, with the ability to follow a content calendar and meet deadlines.
7. Positive and proactive team player with a willingness to assist with ad hoc projects.

EXPERIENCE & REQUIREMENTS

Required:

1. 2+ years in digital marketing and social media coordination.
2. Bachelor Degree or higher qualification

Preferred:

1. Experience in digital content creation within insurance, financial services, or employee benefits sector.

Including knowledge of:

1. Advanced understanding of social media platforms and content types.
2. Awareness of brand consistency and respectful content practices.