Marketing Specialist

ROOKS ASSET PTY LTD (trade as DWS Car Gallery) is a Nunawading-based automotive dealership specializing in new and used vehicle sales.By combining curated inventory with data-driven marketing strategies, the company delivers exceptional customer experiences while driving business growth and maintaining a competitive edge in the market.

Tasks included:

1. Strategic Planning: Plan, develop, and organize comprehensive marketing and advertising policies and campaigns to support sales objectives for new and used vehicle inventory at DWS Car Gallery.

2. Advisory Role: Advise senior management on strategic marketing initiatives, advertising mediums, and promotional campaigns to reach target demographics, create brand awareness, and effectively promote automotive products and services.

3. Campaign Coordination: Coordinate the end-to-end production of advertising campaigns, including digital content creation, copywriting, media scripting, photography/videography for vehicles, and managing media placement across online platforms (e.g., Carsales, Facebook, Google) and print media within budget and time constraints.

4. Market Analysis: Analyze consumer data, sales patterns, and market preferences to identify trends in the automotive sector and adjust marketing strategies accordingly.

5. Trend Forecasting: Interpret and predict current and future consumer trends in the car market to ensure the company’s product mix and marketing messaging remain competitive.

6. Research & Development: Research potential demand and market characteristics for new vehicle models and after-sales services; collect and analyze statistical information to guide inventory purchasing and pricing strategies.

7. Business Growth: Support business growth and development by preparing and executing specific marketing objectives, policies, and programs aimed at increasing market share and customer retention.

8. Market Research Commission: Commission and undertake detailed market research to identify market opportunities for new and existing goods and services, including competitor analysis and pricing benchmarking.

9. Holistic Marketing Advice: Advise on all elements of the marketing mix, including product selection (vehicle inventory), pricing strategies, advertising channels, sales promotions, selling techniques, and distribution channels.