Marketing Specialist
Coffee Machine Warehouse Clayton VIC 3168
Key points we found
- Plan and execute marketing campaigns for coffee products and experiences.
- Advise on marketing strategies to enhance brand recognition and customer loyalty.
- Analyze market trends and customer data to develop targeted marketing initiatives.
Job Title: Marketing Specialist
Company: Global Coffee Emporium Pty Ltd
Location: Clayton, Victoria
Salary Range: $70,000 – $90,000 per annum (based on experience) plus 12% superannuation
Employment Type: Full-Time | Permanent
Experience Required: Minimum 1 year (preference given to candidates with more experience)
Qualifications: Relevant qualifications required
About Us
At Global Coffee Emporium Pty Ltd, we’re passionate about delivering premium coffee experiences across Australia. As a growing leader in the food and beverage sector, we combine quality, innovation, and community to offer unforgettable coffee moments.
We’re currently seeking a creative and results-driven Marketing Specialist to join our team in Clayton, Victoria. This role is ideal for a marketing professional eager to make an impact in a dynamic, brand-focused environment.
Key Responsibilities
Marketing Strategy & Campaign Development
• Plan and execute marketing campaigns that promote our coffee products, in-store experiences, and online presence• Ensure alignment with overall brand and sales objectives
Brand Strategy & Strategic Input
• Advise senior management on marketing strategies to enhance brand recognition, customer loyalty, and competitive positioning
Campaign Coordination
• Oversee end-to-end campaign execution across print, digital, social, and in-store channels• Coordinate content creation, design briefing, media buying, and promotions
Customer Insights & Data Analysis
• Analyze sales data, customer behaviour, and market trends to develop targeted marketing initiatives
Trend Forecasting & Opportunity Identification
• Monitor industry trends, lifestyle movements, and competitor activity to identify new marketing and product opportunities
Market Research & Product Promotion
• Conduct market research to support the development and promotion of current and upcoming coffee products
Brand Development & Growth
• Develop initiatives that strengthen our market position, attract new customers, and support business expansion
Multi-Channel Marketing Management
• Manage marketing campaigns across various platforms, including digital (social media, email, SEO/SEM), print, POS, and experiential marketing (events, activations)
Qualifications and Experience
• Minimum 1 year of marketing experience (required)• Preference will be given to candidates with more years of relevant experience, particularly in FMCG, retail, or food & beverage industries• Qualification in marketing, communications, business, or a related field• Strong skills in campaign development, content strategy, and digital marketing• Experience with data-driven decision-making and market analysis• Excellent communication and collaboration skills• Ability to manage multiple projects in a fast-paced environment
Why Join Us?
At Global Coffee Emporium, you’ll join a forward-thinking, energetic team that values creativity, collaboration, and quality. We offer a supportive and engaging work culture with genuine opportunities to grow professionally and help shape the future of our brand.
To Apply:
Please submit your CV and a cover letter outlining your suitability for the role to ***********************************
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